Maison Francis Kurkdjian: Baccarat Rouge 540 (70ml EDP) is the most famous fragrance of the 21st century. It is the scent that launched a thousand "clones" (like Arabiyat: Fahad Gaze or Lattafa: Ana Abiyedh). It is often described as "molecular," meaning it smells different on everyone and can sometimes "disappear" and "reappear" throughout the day.

In Nigeria, BR540 is the ultimate symbol of luxury and "Lekki Big Boy/Girl" status. It is airy, metallic, and sweet—like "burnt sugar on a bed of ambergris."

Scent Profile: "The Airy Crystal"

BR540 is an Amber-Floral-Woody fragrance. It doesn't smell like flowers or fruit; it smells like "expensive air" and "warm skin."